Information for Retailers

The Benefits of Long-Life Doughnuts

The principal benefits of stocking long life doughnuts fall into four main categories:

By lasting up to 15 times longer than conventional fresh doughnuts, our products are much more likely to sell, rather than to expire on the shelf. This results in:

  • Less food waste
  • Less packaging waste
  • Less commercial risk (e.g. unsold product, waste costs etc.)

All waste has a cost, of course, but our products also help to reduce other expenses, too:

  • Zero costs associated with freezing, thawing or refrigeration
  • Lower staff costs – less time spent handling, shelf-stocking, re-ordering etc.
  • Lower transport costs – because fewer deliveries are required

Long shelf lives mean that our products can be put on display from the moment they enter your premises. This translates into:

  • Zero storage space requirements
  • Reduced costs of sale
  • Improved profitability

Longer shelf lives mean you can place larger but less frequent orders. This offers important benefits:

  • Lower transport costs
  • Fewer road miles / a reduced carbon footprint
  • Less staff time spent handling and accounting for stock
Additional Benefits During the Covid-19 Pandemic

While coronavirus restrictions persist and many consumers remain wary of shopping in store, major retailers have been placing new and larger orders for longer-life foods. Sales of our 27-day shelf-life doughnuts have increased markedly as a result of supermarkets and online retailers using our products to minimise their commercial risks.

Risk Minimisation

For most UK retailers, the Covid-19 lockdown – and associated nervousness on the part of shoppers – has prompted a significant reduction in footfall. For many of them, stocking short-lived baked goods now presents far greater commercial risks. Having fewer customers in store translates into a greater chance of short-lived products spoiling on the shelves. The resulting waste raises costs and increases the need for extra handling and stock-rotation.

By contrast, stocking our long-life doughnuts minimises these risks. It enables retailers to continue to offer fresh, tasty bakery snacks but without the waste and without the additional contamination / contact risks associated with frequent handling.

For more details about ordering and delivery, please contact us.

Waste Reduction Efforts

In recent years, there has been a clear and increasing desire on the part of retailers to reduce food- and packaging-waste. By offering products with a shelf-life of between 27 and 30 days, we inevitably offer retailers an advantage because so little product will expire on the shelf. Customer data shows that the vast majority of product is sold and therefore leaves the retailer with little or no waste to handle.

However, we have not stopped there. Through collaboration with resource efficiency specialists at ENWORKS, we have found ways to reduce wastage with respect to the manufacturing process – ingredients, energy and water – and opportunities to improve the efficiency of our storage and distribution operations.

We have also begun exploring new packaging options that will be equally attractive to consumers, but which will require fewer resources to produce. For example, we recently invested in a new flow wrap machine that will require less plastic overall. Below is an example of new packaging that we produced for a September 2020 launch to other overseas and national multiples.

Reduced plastic packaging