Timeline

2012
  • Company formed
  • SALSA accredited
  • 10% recyclable packaging
2013
  • R&D extends shelf-lives to 14 days
  • Classic Mini Rings launched
  • 40% recyclable packaging
2016
  • Shelf life extended to 22 days (Classic Mini Rings)
  • New recipe with 10% less sugar
  • Investment in semi-automated equipment
2018
  • Shelf life extended to 30 days (Classic Mini Rings)
  • New recipe with 10% less salt
  • BRC / BRCGS accreditation
2020
  • Queen's Award for Enterprise (Innovation)
  • Northern Enterprise Awards: Innovation Award in Food Manufacturing
  • First exports to the Gulf States
  • Launch of 100% recyclable packaging
2021
  • Food Manufacture Excellence Awards: Bakery Manufacturing Company of the Year
  • Food Manufacture Excellence Awards: Small Food Manufacturing Company of the Year
  • Made in the North West Awards: Food & Drink Award
  • Baking Industry Awards: Team of the Year
  • Collaborative co-branding project with Bobby’s Foods is named Product Launch of the Year at the 2021 Retail Industry Awards (Grocery category)
2022
  • Shelf life extended to 34 days (Classic Mini Rings)
  • Vegan product approved by Vegan Society
  • Sedex membership
  • Made in the North West Awards: Sustainable / Ethical Manufacturer of the Year
  • The BIBAs, Green Business of the Year Award "Highly Commended"
2023
  • Shelf life extended to 40 days (Classic Mini Rings)
  • Launch of Ring Bake doughnuts with 5-month shelf lives
  • Expansion of Gulf States markets
  • Food Manufacture Excellence Awards: Export Award
  • National Bakery Awards: Best Bakery in Lancashire
  • Business Champion Awards: Diversity & Inclusion Award
  • International Trade Club: Outstanding Exporter Achievement Award
2024
  • Shelf life extended to 45 days (Classic Mini Rings)
  • Major investments in increasing production capacity
  • Further expansion of export markets
  • Make UK Awards: Innovation Award (runner up)
  • International Trade Club: Outstanding Exporter Achievement Award
  • Renewal of 'AA' quality rating by BRC Global Standards
  • Founder, Shiraz Master is awarded an MBE for “services to the promotion of food and drink, to business and to philanthropy.”
2025
  • Launch of Protein Doughnuts, with 9-month shelf-lives
  • Attendance at international trade shows and further expansion of export markets
  • Finalist in numerous awards: Baking Industry Awards, BIBAs, Made in the North West Awards and Northern International Trade Awards
  • Runner up in two categories of the Make UK Manufacturing Awards
2026
  • Launch of Glazed Mini Rings (Cocoa Glaze and Strawberry Glaze) in 8-pack cartons
  • Appearance at numerous international food expos