Simply Doughnuts is proud to announce the launch of its new range of Protein Doughnuts.

They are available in a choice of three flavours:

• Cookies & Cream
• Hazelnut Swirl
• Triple Choc

They are individually wrapped and offer shelf-lives of 9 months in ambient conditions. As with all our products, their longevity greatly reduces retailers’ risks of waste-related losses.

Importantly, our Protein Doughnuts are baked rather than fried, and they contain no added sugar.  They have a Nutri-Score rating of B and they do not exceed the HFSS threshold, meaning that retailers should face fewer restrictions in terms of product promotions and placement.

Responding to a growing consumer preference for foods containing more protein and less sugar, each of the three variants contains 11.25 g of protein per doughnut.

They are suitable for vegetarians, free from palm oil and GM ingredients, and available to retailers in shelf-ready trays containing 8 individual packs. Their packaging is fully recyclable and they are VAT-exempt.

For more information, please contact us.

Notes:

Nutri-Score is intended to be a user-friendly summary of the nutritional data shown on food packaging. Its ratings range from ‘A’ (denoting healthier foods) to ‘E’ (denoting foods containing more fat, salt and/or sugar.) Our Protein Doughnuts achieve a B rating, which is awarded on scores of between 0 and 2.

The UK Government notes that products that are high in fat, sugar or salt (HFSS) should be subject to restrictions on their promotions and placement in retail stores. These include restrictions on “volume price (for example, multibuy offers such as ‘buy one get one free’) and location, both online and in store.” The restriction of HFSS products by location came into force on 1 October 2022. The restriction of HFSS products by volume price will come into force on 1 October 2025. Our Protein Doughnuts are not classified as HFSS products and are therefore not subject to such restrictions.