Simply Doughnuts is pleased to announce that its 8-pack Classic Mini Ring Doughnuts are now available in SPAR stores owned by the award-winning wholesaler, James Hall & Co.

The agreement came to fruition on 31 July, when the first deliveries hit the shelves of 165 outlets across the North of England.

Simply Doughnuts has built a long and successful track record of supplying to SPAR stores UK-wide, so this new supply deal builds on a well-proven formula: a popular product available from well-placed local convenience stores.

“We’re delighted to be working with James Hall & Co,” said Simply Doughnuts MD, Shiraz Master. “I’d like to thank their team for their trust and commitment, and like everyone here, I’m looking forward to building a productive working relationship.”

The Classic Mini Rings are reaching a steadily growing market. This latest listing with James Hall & Co follows other successes this year, including with Booker, Heron Foods and Tesco Northern Ireland.