In September last year, our collaborative project with Bobby’s Foods won the product Launch of the Year category in the 2021 Retail Industry Awards. The original news item can be read here.
In the months that have followed, our work together has gone from strength to strength. In 2021, the award was given for the Classic Mini Rings but, since then, we and Bobby’s have introduced the Apple & Raspberry Jam-filled doughnut. This has also been a big hit, as the company reported in a recent press release.
A news article about the launch appeared in Forecourt Trader magazine on 1st June. It can be read here.
In it, Bobby’s notes that “these perfect little doughnuts, packed in a neat plastic cup, are perfect for convenience retailers and on-the-go consumers.”
The company’s national sales manager John Lucas, added: “We very quickly established that any retailer who sold Mini Ring Doughnuts in their store saw solid incremental sales in their ‘food to go’ section. We are looking forward to seeing the outcome that this fantastic new addition will bring them.”
The Apple & Raspberry Jam doughnuts are sold in cartons of five.
Bobby’s Foods specialises in supplying local stores and other outlets, including convenience stores, forecourts, newsagents, off licences, holiday parks, universities, theme parks, pubs and hotels. More information can be found at www.bobbysfoods.co.uk/where-to-buy.