Latest News

Shortlisting for Waste-Reduction Award

April 29, 2022

Finalist, Waste Not Want Not, The Grocer Gold Awards

On 27th April, we received notification from The Grocer Gold Awards that Simply Doughnuts had been shortlisted as a finalist in the Waste Not Want Not category.

The award celebrates companies that have made important progress in reducing waste – whether that waste takes the form of food, ingredients or other materials, or commodities such as energy and water. In all these areas, we have made great strides this year.

Amongst others, our achievements have included diverting 100% of waste from landfill, reducing waste dough, using less water, and saving energy through the use of more efficient heating and lighting systems in the factory and offices. We’ve also reduced road miles by a considerable margin and introduced new initiatives with our supply chain partners that involve using bulk reusable containers.

The entry process was rigorous. We were quizzed about our company-wide waste-reduction strategy, the thinking behind it, the actual solutions we’ve employed and how the plan was executed. We also provided a quantitative analysis of our many waste-saving efforts, and details of our plans for the future.

“We’re delighted to be a finalist in this category,” said company MD, Shiraz Master. “We’ve made big investments and we really have worked incredibly hard to cut waste very successfully across the whole company. To have those efforts recognised is really important, and all the more so because we’re in such impressive company. Other finalists include major retailers like Tesco and Iceland – companies that are pressing forward with really ambitious resource-efficiency projects of their own.”

The Grocer Gold Awards will be held on Tuesday 14th June 2022at the Guildhall in London.