Simply Doughnuts Wins the Queen’s Award for Innovation

Date: April 22, 2020
Managing Director Shiraz Master, with the Queen's Award logo pictured behind.

Simply Doughnuts is delighted to report that it has been honoured with the Queen’s Award for Enterprise in the category of Innovation. The decision was formally announced by the Department for Business, Energy & Industrial Strategy on 21st April 2020.

Now in their 54th year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country. HM Government describes them as “a royal seal of approval for the UK’s most outstanding businesses… recognising and celebrating business excellence across the UK.”

In our case, the Award recognises excellence in the field of Innovation. The basis of our application was our pioneering work in food manufacturing techniques that create products with an exceptionally long shelf-life. As a result of staying fresh for much longer than competing products, our doughnuts greatly reduce waste – not only in terms of the food itself but also in terms of packaging, energy and road miles. This will have been a significant factor in the judging process; the application guidance placed considerable emphasis on sustainability, responsible production and reducing global food waste.

“We are absolutely delighted with this award,” said Simply Doughnuts managing director Shiraz Master. “Getting here has taken literally years of effort – lots of testing, research and refinement – plus a massive contribution from the whole manufacturing team.

“But it has all been worth it. We now have products that are hugely successful and way beyond anything our competitors can produce. They save waste, they minimise risks to retailers and, on top of everything, they have enabled us to win the most prestigious business award in the whole of the UK. What more could we ask?”

Simply Doughnuts is one of 220 British businesses to have been recognised with the prestigious Queen’s Award for Enterprise.

Later this year, the Lord Lieutenant of Lancashire will make a formal presentation of the trophy at our premises in Blackburn.