In December 2025, following a site inspection and audit by BRC Global Standards, Simply Doughnuts received a renewed ‘AA’ food safety rating.

We have maintained this top-rated grade since 2018. Before then, we held SALSA accreditation.

Founded in the UK, BRCGS notes that its “Global Food Safety Standard has set the benchmark for nearly 25 years… (and) is the most widely accepted food safety standard in the world.”

In response to the announcement, Simply Doughnuts chair Mike Wilson said: “This marks our eighth successive year of achieving the highest safety ratings from BRCGS. It’s been the result of intensive and continuous efforts by the whole team and I’m delighted that everyone’s hard work has been recognised in this way.

“The last 12 months have been particularly important from a quality-control point of view. We have introduced new technologies and monitoring processes, new training programmes and changes to our reporting systems. The results have included a sizeable reduction in our in-house waste scores and a notable improvement in manufacturing efficiency.”

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Note that an AA rating is the highest that can be awarded after a scheduled inspection by BRCGS. If it carries out an unannounced inspection, the highest awardable rating becomes AA+. Since 2018, Simply Doughnuts has earned either an AA or AA+ rating.