Doughnuts that last weeks, not days
CLASSIC MINI RINGS, GLAZED MINI RINGS, RING BAKES & PROTEIN DOUGHNUTS
Simply Doughnuts is an independent, multi-award-winning British manufacturer of extended shelf-life doughnuts. We’re based in Lancashire and we have a passion for innovative, great-tasting food. Find out more…
Shelf life, ambient
Classic Mini Rings
Glazed Mini Rings
Ring Bakes
Protein Doughnuts
A conventional fresh doughnut lasts two days.
audited every year
No chiller, no freezer
Bakery averages 11%
Plus 16 more awards since 2020
Food Village
Blackburn Rovers Football Club
Information for Retailers
The benefits of long-life doughnuts
The principal benefits of stocking long-life doughnuts fall into four main categories:
About Us
Simply Doughnuts: Taste & Innovation
Our doughnuts are made to a private recipe and by a process that we keep a closely guarded secret. It is our unique combination of quality ingredients and know-how that enables our doughnuts to keep their freshness and flavour for so long.
In 2020, our expertise in long-life food production techniques was recognised with a Queen’s Award for Enterprise, in the category of “Innovation.”
Quality assured
Simply Doughnuts is AA rated by Brand Reputation Compliance Global Standards (BRCGS, formerly known as the British Retail Consortium) confirming that we maintain all the robust standards of safety, hygiene and quality control that modern clients expect.
Our Doughnuts Range
THE SIMPLY DOUGHNUTS RANGE
Eight lines across four formats: Classic Mini Rings, Glazed Mini Rings, Ring Bakes and Protein Doughnuts. Every one of them sits at ambient.
Classic Mini Rings45 days
Cocoa Cream Ring Bake5 months
Strawberry Jam Ring Bake5 months
Cookies & Cream Protein9 months
Hazelnut Swirl Protein9 months
Triple Choc Protein9 months
Cocoa Glazed Mini Rings60 days
Strawberry Glazed Mini Rings60 days
Case Studies
Where our products sell
WASTE REDUCTION EFFORTS
Product that sells, not product that expires
In recent years, there has been a clear and increasing desire on the part of retailers to reduce food- and packaging-waste. By offering products with exceptionally long shelf-lives, we inevitably offer retailers an advantage because so little product will expire on the shelf. Customer data shows that the vast majority of product is sold and therefore leaves the retailer with little or no waste to handle.
Latest news
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21 AugSimply Doughnuts Joins FDEAIn August 2026, we received confirmation that Simply Doughnuts had been…
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3 AugClassic Mini Rings at SPAR James Hall & CoSimply Doughnuts is pleased to announce that its 8-pack Classic Mini Ring…
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30 JunIntroducing Students to ManufacturingIn June 2026, Simply Doughnuts welcomed a visit by pupils from Tauheedul…
Timeline
Questions and answers
What does Simply Doughnuts make?
Simply Doughnuts makes extended shelf life doughnuts. It is an independent, multi award winning British manufacturer producing eight lines across four formats: Classic Mini Rings, Glazed Mini Rings, Ring Bakes and Protein Doughnuts, all of which sit at ambient.
How long do Simply Doughnuts products last compared with fresh doughnuts?
Much longer. A conventional fresh doughnut lasts two days, while Simply Doughnuts products last weeks or months, with the Protein Doughnuts reaching shelf lives of 9 months in ambient conditions.
How do Simply Doughnuts stay fresh for so long?
The doughnuts are made to a private recipe using a process the company keeps a closely guarded secret. Its unique combination of quality ingredients and know how lets the doughnuts keep their freshness and flavour for so long.
Is Simply Doughnuts BRCGS certified?
Yes. Simply Doughnuts is AA rated by BRCGS, formerly the British Retail Consortium, confirming it maintains the robust standards of safety, hygiene and quality control that modern clients expect.
What awards has Simply Doughnuts won?
Simply Doughnuts received a Queen's Award for Enterprise in the Innovation category in 2020 for its long life food production expertise. It also won the Food Manufacture Excellence Awards Export Award in 2023 and was a Make UK Awards runner up in 2024 and 2025.