Simply Doughnuts is the world’s leading manufacturer of tasty, fresh, long-life doughnuts. Unlike conventional recipes, which typically stay saleable for only 48 hours, our doughnuts have an unbeatable 27-day shelf life.
For retailers, that means easier stock control and a huge reduction in waste. Displayed at ambient temperatures, our ring and jam-filled doughnuts won’t spoil quickly on the shelf. They’ll stay fresh and delicious without the need for freezing and thawing, so they save you money on energy, storage and preparation.
For consumers, our doughnuts are every bit as appealing. Available in a range of mouth-watering flavours and sold in convenient packs, they’re the perfect on-the-go treat.
Special ‘international days’ are great tools for raising awareness about important issues, and two of them appeared on the calendar for April 2021. The first was Earth Day on 22 April, which set out to promote and celebrate efforts to improve sustainability and reduce our collective impact on the planet.
On 8th April, Bakery & Snacks magazine published an article featuring research from the food waste-minimisation specialist Too Good to Go. It highlighted the alarming levels of waste produced within the bakery sector and identified some of the principal reasons why foods get thrown away uneaten. According to the research,
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