Award Winning;
The Queen's Award
For Enterprise: Innovation 2020
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Manufacturing Tasty,
Long-Life Doughnuts
UK-made. Distributed globally.
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Simply Doughnuts

Delicious, British Made Doughnuts with an Extended Shelf Life

Simply Doughnuts is the world’s leading manufacturer of tasty, fresh, long-life doughnuts. Unlike conventional recipes, which typically stay saleable for only  48 hours, our doughnuts have an unbeatable 27-day shelf life.

For retailers, that means easier stock control and a huge reduction in waste. Displayed at ambient temperatures, our ring and jam-filled doughnuts won’t spoil quickly on the shelf. They’ll stay fresh and delicious without the need for freezing and thawing, so they save you money on energy, storage and preparation.

For consumers, our doughnuts are every bit as appealing. Available in a range of mouth-watering flavours and sold in convenient packs, they’re the perfect on-the-go treat.

Long life doughnuts - ring doughnuts and filled doughnuts

Long-Life Doughnuts

Our products reduce your carbon footprint and food waste

Made in the UK, our doughnuts minimise food and packaging waste as well as all the associated costs of disposal, stock-taking and re-ordering. To stay fresh, they don’t require freezing or refrigeration, so they save on energy, and their long shelf lives mean that retailers don’t have to request frequent deliveries, so they save on road miles, too. We use locally sourced ingredients wherever possible, and all our packaging is fully recyclable.

Latest News

Stop Food Waste day logo

Stop Food Waste Day

Special ‘international days’ are great tools for raising awareness about important issues, and two of them appeared on the calendar for April 2021. The first was Earth Day on 22 April, which set out to promote and celebrate efforts to improve sustainability and reduce our collective impact on the planet.

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Food Waste in the News

On 8th April, Bakery & Snacks magazine published an article featuring research from the food waste-minimisation specialist Too Good to Go. It highlighted the alarming levels of waste produced within the bakery sector and identified some of the principal reasons why foods get thrown away uneaten. According to the research,

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three varieties of new ring doughnuts in clear packaging

New Product

At Simply Doughnuts, we’re always working to improve and extend our range. Our popular ‘classics’ include sugared mini rings and jam-filled doughnuts, but we’ve recently enlarged our range with the introduction of three large iced ring doughnuts. These include:
  • White Iced Ring Doughnuts
  • Raspberry Iced Ring Doughnuts
  • Ring Doughnuts with Chocolate Flavoured Icing
Like all our long-life doughnuts, they have a shelf life of at least 27 days – increasing to 30 days in the winter months – and they’re sold in handy packs for eating on the go. (2 large rings per pack.)