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International Trade Awards 2024

Simply Doughnuts is proud to announce that it been named a winner in the International Trade Club Awards for the second year running.

The awards took place on 5th December 2024 as part of a gala lunch, which was held at the Mercure Dunkenhalgh Hotel & Spa. The awards are the oldest of their kind in Britain and they are hosted every year by East Lancashire Chamber of Commerce.

Our ‘Outstanding Exporter Achievement’ award recognised our continuing growth in various overseas markets, include multiple Gulf States.

Our chair, Mike Wilson, attended the event and collected the award on our behalf. Speaking shortly afterwards, he said:

“This is another great accolade for Simply Doughnuts, and a great way to round off what has been a very productive and eventful year. Many thanks to the judges, to East Lancashire Chamber of Commerce, and of course to all our customers, suppliers and staff.”

Trophy - International Trade Club Awards 2024

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FMEA 2025 Finalist

We’re delighted to report that Simply Doughnuts is a finalist in the Food Manufacture Excellence Awards for 2025. We have been shortlisted in the ‘Manufacturer of the Year’ category.

The judges’ announcement follows an award submission earlier in the year, and an interview with the company directors, who told the judging panel more about our efforts and progress over the last year. Briefly, key achievements have included:

  • Sales growth in both our UK and export markets
  • The successful roll-out of our Ring Bake Doughnuts
  • R&D to enable the Ring Bakes to be refrigerated without hardening, enabling their use in ‘meal deals’
  • Continuing investment in spares and additional capacity
  • Further year-on-year waste reductions
  • Retention of our AA+ rating by BRC Global Standards

The full list of finalists can be seen on the FMEA website.

The winners will be announced at the awards ceremony itself, which will take place on Thursday 6th February at the London Hilton Bankside.

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Manufacturing UK 2024 Awards

On 24 October, our chair, Mike Wilson attended the North West regional finals of the Make UK Manufacturing Awards 2024, which were held at Crow Wood Hotel & Spa Resort in Burnley.

Simply Doughnuts was one of the finalists in the Innovation category. On the night, the hosts named us as the runner up.

We made it to the finals on the strength of our award submission, which explained the time, effort and investment that had gone into the creation of our Ring Bake doughnuts. In particular, our entry highlighted the importance of extending shelf-lives and how that can help to reduce both food waste and commercial risks for retailers.

The full list of winners and runners up can be found on the Make UK website.

Pictured above: Mike Wilson receiving the award on stage with Dawn Huntrod, Regional Membership Director (North).

Regional runner up; Manufacturing Awards 2024
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Support for School Fundraiser

We were contacted recently by St Gabriel’s CE Primary School in Blackburn. Its year 6 pupils were planning to put on a school production, which would also include activities to raise funds for microphone headsets, lighting, and building a new school garden.

We were happy to help and duly supplied some of our Ring Bake doughnuts to help with the children’s efforts. These were sold and used as raffle prizes, helping the school towards its target.

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Where Do You Eat Yours?

Quite often, we receive messages and kind reviews from customers who tell us that they’ve enjoyed our doughnuts, but it’s not so often that people tell us where they’ve been enjoying them.

But this week, we got an email from Nathan, who told us that he’d packed one of our Strawberry Jam Ring Bakes for a recent kayaking trip to Windermere. He wrote to say that the Strawberry flavoured Ring Bakes were his favourite, and he even sent us a couple of pictures. (Thanks very much, Nathan. We’re really glad you had a good time.)

We always love to get customer feedback, so if you’ve taken our doughnuts on an unusual trip or adventure, please do let us know.

Enjoying a ring bake while kayaking on Windermere.

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Support for Charity Sports Event

On 16 August, we were proud to donate a supply of Classic Mini Rings to the Old Boltonians Ladies Football Club as part of its efforts to raise funds for one of their members, Mich. She is currently battling cancer and the team is committed to supporting her on her road to recovery. The match itself was held on Sunday 18th August at Atherton Town FC. It was between Old Boltonians and Mich’s Allstars, a team made up of players with whom Mich has played over the years. Mich selected her team and was their manager on the day. We were happy to donate the Mini Ring Doughnuts for use as raffle prizes and for sale to the spectators. The event was well attended and the funds that it raised will help to ease the financial strains on Mich while she completes her chemotherapy.
Young spectators enjoying doughnuts
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Make UK Manufacturing Awards

We are pleased to announce that Simply Doughnuts has been named as a regional finalist in the Make UK Manufacturing Awards 2024.

We made the shortlist in the Innovation category, based on our efforts to extend the shelf-lives of fresh doughnuts. Since our formation in 2012, we have been working to produce longer-lasting products that reduce food waste and minimise the associated commercial risks faced by retailers.

The winners will be announced at the regional awards dinner, which will take place on the evening of Thursday, 24 October at Crow Wood Hotel & Spa Resort in Burnley.

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Supporting Local Schools

On 6 July, St Joseph’s RC Primary School in Darwen held a summer fun day in an effort to raise funds for new iPads and outdoor play equipment. The school’s PTFA had reached out to us ahead of the event to ask if we could donate some doughnuts to assist in these efforts, and we were happy to agree. We provided a number of Classic Mini Ring doughnuts, which were included in a very successful raffle and bake sale, which raised £240. More of the doughnuts were used the following Friday, when the school hosted a summer disco. The PFTA members noted that the event was very well attended and said that it had been a brilliant day with a great atmosphere. In all, the event raised an estimated £1700.
Pupils with doughnuts
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MBE for Company Founder

Congratulations to Shiraz Master from the whole team at Simply Doughnuts. Shiraz was awarded an MBE in the King’s Birthday Honours list on 15 June 2024. The award cites his “services to the promotion of food and drink, to business and to philanthropy.”

Our chair, Mike Wilson, passed on his own congratulations, saying “I’ve known and worked with Shiraz for many years and I’m delighted for him. He’s hard-working, innovative, ambitious and an active supporter of community projects. He’s a great role model for the leaders of British businesses. This honour is thoroughly deserved.”

Shown below are two letters of congratulation: one from the Lord Lieutenant of Lancashire, Mrs Amanda Parker JP, and one from Tamara Finkelstein CB, Permanent Secretary at Defra.

Congratulatory letter from Lord Lieutenant of Lancashire
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Family Charity ‘Doughnation’

Daytrippers (Bolton) is a volunteer-led charity that supports families that have children with disabilities. It has been organising accessible trips since 2003. When one of its volunteers contacted us to ask if we would support a fund-raising event – its “21st Birthday Ball” – we were only too happy to help.

We donated a supply of Classic Mini Ring doughnuts that were put to several different uses. Individual doughnuts were used as party favours for those who attended the evening event, while complete tubs were sold to raise funds. A further 16 packs were given to members of the dance troupe as a thank you for entertaining guests, and others will be sold from the kitchen over the coming days.

The event, which celebrated the organisation’s 21st anniversary, took place on 15 June and, as a result of sales, donations and auctions, the organisers raised around £1650.

More details about Daytrippers, its activities and events can be found on its website: https://www.daytrippersbolton.org.uk.