In early July, the Food and Drink Federation announced the nominees for the FDF Awards 2022, which it notes, “celebrate exceptional talent, excellence and innovation in the food and drink industry.”
Simply Doughnuts has been shortlisted for two categories: the Business Resilience Award, and the Product Innovation Award.
Our nomination under the Resilience category was based on our response to the challenges of the Covid pandemic and the ways in which retailers’ needs and priorities have changed. The long shelf-lives of our products played an important role in reducing retailers’ waste-related risks during the various lockdowns. At the same time, we were busy investing in new equipment to increase production capacity while simultaneously reducing waste and achieving greater energy efficiencies.
Our nomination under the Product Innovation category was based on our development of new flavours – particularly for our growing export markets – and our work to extend shelf-lives even further, from 30 days to around 34 days.
Hosted by celebrity restaurant critic Jay Rayner, the FDF Awards will take place on Thursday 15 September 2022 at The Royal Lancaster Hotel in London. The winners will be announced then.