About us
Simply Doughnuts: Sustainability in Action
Sustainability and resource efficiency have always been at the heart of our work.
Our principal reason for investing so intensively in the development of longer shelf-life technologies was always waste-minimisation: the desire to reduce waste in the form of food, packaging, energy and any other limited resource.
That research continues, and we are intent on extending the same long-life technologies to other food products in the future.
But we aren’t stopping there. We’ve streamlined our supply chain to prioritise local suppliers wherever feasible – suppliers of everything from jams to packaging, training to logistics. This helps to reduce ‘road miles’ at every stage and minimises associated carbon emissions.
Measured, not claimed
Examples of other recent measures:
Encouraging the use of larger reusable bulk containers by our suppliers
Developing new packaging that requires less plastic (all fully recyclable)
Moving to more energy efficient lighting and heating systems in our factory, including the use of PIR sensors
Re-engineering processes to minimise waste-water and waste ingredients
Reduced process waste by 15%
Diverted 100% of waste from landfill
Joined Sedex to gain access to industry benchmark data, and to learn ‘best practice’ lessons from other manufacturers via case studies and member feedback
Became a member of RSPO to demonstrate our support of its aims and principles regarding the sustainable use of palm oil.
Invested in new research into vegan products and even longer shelf-lives
We have a continuous improvement culture, and we encourage all our staff and suppliers to come forward with any new ideas for reducing our environmental impacts. Some of their previous suggestions are now part of our standard operating procedures.
In 2022, Simply Doughnuts was named the Sustainable / Ethical Manufacturer of the Year at the Made in the North West Awards, and we were also a finalist in The Grocer Gold Awards, in the ‘Waste Not Want Not’ category.
Food Village
Blackburn Rovers Football Club
Questions and answers
How does Simply Doughnuts reduce food waste?
Waste minimisation was the main reason Simply Doughnuts invested in longer shelf life technologies, aiming to cut waste in food, packaging, energy and other limited resources. That research continues, with plans to extend the same technologies to other food products.
Is Simply Doughnuts packaging recyclable?
Yes. Simply Doughnuts has developed new packaging that uses less plastic and is fully recyclable. The Ring Bakes, Protein Doughnuts and Glazed Mini Rings all come in fully recyclable packaging.
Does Simply Doughnuts send waste to landfill?
No. Simply Doughnuts has diverted 100% of its waste from landfill and reduced process waste by 15%. It has also re engineered processes to minimise waste water and waste ingredients.
Does Simply Doughnuts use local suppliers?
Yes, wherever feasible. Simply Doughnuts has streamlined its supply chain to prioritise local suppliers of everything from jams to packaging, training to logistics, reducing road miles and associated carbon emissions.
Is Simply Doughnuts a member of the RSPO?
Yes. Simply Doughnuts became a member of the RSPO to show its support for the aims and principles of sustainable palm oil use. It has also joined Sedex to access industry benchmark data and best practice.
Has Simply Doughnuts won any sustainability awards?
Yes. In 2022 Simply Doughnuts was named Sustainable / Ethical Manufacturer of the Year at the Made in the North West Awards, and was a finalist in The Grocer Gold Awards in the Waste Not Want Not category.